![](https://freight.cargo.site/t/original/i/896dee0e69e15fb0574025ab978a3b0ffaa8ce4e51469325fdd2cef43ddb0fc0/biencarologo.png)
BIEN CARO IDENTITY DESIGN
SERVICES
Logo Design
Color Palette
Typography
Business Card
Merch
PROJECT OUTLINE
Caro Alva is a hair artist working out of Oko Salon in Humboldt Park. She is inspired by Old Hollywood and Cinema de Oro. I worked with her to create a unique handdrawn wordmark, remeniscient of 50’s lettering. Her brand color palette is bright and sunny.
![](https://freight.cargo.site/t/original/i/3d42bd28daded62da95f5e808b6e64e388212da709810705387a2537285daed6/Asset-42x.png)
![](https://freight.cargo.site/t/original/i/9c410b34f09d720254fdd75403cce8144b534e7aee9a349223a932da86b137a9/Asset-32x.png)
![](https://freight.cargo.site/t/original/i/ba9545e7da196ee5a542277d9181920d9e46016785ecc1cc7867c877e1cd201e/Asset-22x.png)
![](https://freight.cargo.site/t/original/i/81c5e5cbc4194a223cf450eb6100a431d7f0169ee25a14a771c2bc82354781e1/biencaro_businesscard1.png)
![](https://freight.cargo.site/t/original/i/eb1dcd179bed08d19919ebe28075bc35fb833e9c6ae5abec0afda5d093a18a1d/biencaro_businesscard2.png)
![](https://freight.cargo.site/t/original/i/165cde27e44c35159fbba922552c055a2ec0c21776106fc051edb25341300b20/biencarotote.png)